Pera is a concept brand which focusses on wearables, memorabilia that are designed exclusively for University of Peradeniya for Alumni and the students alike.  The need for a dedicated University of Peradeniya merchandise brand was always part of the strategy of AAUP. However, now more than ever there is a need and request being high for such brand. In collaboration with ILTR private limited, AAUP has created ‘Pera’ to provide high quality merchandise and memorabilia. 

Pera’s brand vision is clear, which is to sell official products made in collaboration with the Alumni Association of University of Peradeniya to Assist and Uplift University Students’ lives”

Our Objectives are,

• Contribute to a positive student culture through welfare and awareness activities.
• Create a positive and professional brand image.
• Increase brand recognition in another facet of the institutes.
• A platform where Alumni and students can express themselves with creative input